Credit union · NCUA insured
Superior Choice Credit Union
A $725.8M credit union headquartered in Superior, WI, with 37,252 members and 12 branches in 2 states. Best rates: CDs 3.40% and savings 1.00% APY.
Superior Choice Credit Union Carrot Score
71
Carrot Score
Higher than 29% of U.S. banks and credit unions
#22 of 29 in Duluth, MN-WI metroHow the score works →
Deposits are federally insured by the NCUA up to $250,000 per depositor.
About Superior Choice Credit Union
Founded in Superior, Wisconsin in 1932, Superior Choice Credit Union serves members across Wisconsin and Minnesota with 12 branch locations.
The member-owned credit union expanded through mergers with Chequamegon, Marathon-Ashland, and Hayward Community credit unions, along with acquiring Dairyland State Bank.
- Headquarters
- 2817 Tower Ave, Superior, WI 54880-5320
- NCUA charter
- 67173
Membership
Who can join
This may be incomplete or out of date, so check with the credit union before you apply.
Where you live or work
- Persons employed or living in designated counties in Wisconsin (Ashland, Barron, Bayfield, Burnett, Clark, Chippewa, Douglas, Dunn, Eau Claire, Iron, Rusk, Sawyer, Taylor, Washburn) or Minnesota (Carlton, Itasca, St. Louis) are eligible for membership.
Military, government and schools
- Members of various local schools are eligible for membership.
Other ways
- Depositors or borrowers of Dairyland State Bank obtained in the purchase and assumption transaction effective August 31, 2018 are eligible for membership.
Cost to join
- A share account of $5 must be established and maintained at all times to enjoy membership benefits.
Branches
12 branches in 2 states
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Wisconsin
10 branches
Duluth area · 2
- Tower Avenue BranchMain office2817 Tower Ave, Superior, WI 54880Directions
- East End Branch2302 E 2nd St, Superior, WI 54880Directions
Ashland area · 1
- Ashland Branch319 Ellis Ave, Ashland, WI 54806Directions
Cable area · 1
- Cable43620 US Highway 63, Cable, WI 54821Directions
Eau Claire area · 1
- Eau Claire3250 N Clairemont Ave, Eau Claire, WI 54703Directions
Gilman area · 1
- Gilman Branch201 E Main St, Gilman, WI 54433Directions
Hayward area · 1
- Hayward15855 US Highway 63, Hayward, WI 54843Directions
Ladysmith area · 1
- Ladysmith Branch407 Lake Ave W, Ladysmith, WI 54848Directions
Mellen area · 1
- Mellen Branch117 S Main St, Mellen, WI 54546Directions
Rice Lake area · 1
- Rice Lake501 Macauley Ave, Rice Lake, WI 54868Directions
Minnesota
2 branches
Duluth area · 1
- Denfeld Branch4125 Grand Ave, Duluth, MN 55807Directions
Grand Rapids area · 1
- Grand Rapids1220 S Pokegama Ave, Suite 200, Grand Rapids, MN 55744Directions
Walk-in offices from the NCUA directory as of March 31, 2026. Directions open Google Maps. A nearby branch doesn’t mean you can join or open an account.
Financial details
| Measure | This credit union | Peers’ middle | Strongest quarter |
|---|---|---|---|
| CapitalNet worth ratio | 7.54% | 11.43% | 13.58% or more |
| Troubled loans60+ days late | 0.57% | 0.68% | 0.39% or less |
| ProfitabilityReturn on assets | 0.48% | 0.75% | 1.18% or more |
| LendingLoans per $100 deposited | $81 | $76 | — |
- CapitalNet worth ratio7.54%Peers’ middle 11.43% · Top 25% 13.58%+
- Troubled loans60+ days late0.57%Peers’ middle 0.68% · Top 25% ≤0.39%
- ProfitabilityReturn on assets0.48%Peers’ middle 0.75% · Top 25% 1.18%+
- LendingLoans per $100 deposited$81Peers’ middle $76
Compared with the 1,338 credit unions with $100 million to $1 billion in assets. The strongest quarter is what the best 25% of them reach: more capital and profit, fewer troubled loans. Lending has no better end.Troubled loans are loans 60 or more days late.
Regulators’ own ratings of Superior Choice Credit Union are confidential. These figures are what it reports to the NCUA each quarter, set beside its peers; they aren’t a rating.